Vestel.com.tr

Responsible for the management and development of Vestel.com.tr — Vestel's primary digital storefront in Turkey. Work spanned UX improvements, new feature rollouts, performance tracking, and cross-functional coordination between business units and IT teams.

Contributed across the full project lifecycle: from requirements gathering and solution design through to implementation oversight, QA, and post-launch monitoring. The site serves as the main customer touchpoint for one of Turkey's largest electronics brands.